Selling t-shirts at facebook is a complicated business, and the competition is fierce. There are many people doing the same thing.
Step 1: analyze the industry and competitors
Here I use a free AD spy tool to analyze the competition. It is bigspy.
Step 1: find the facebook ad spy page of bigspy, enter “T-shirt” in positions, select “Clothing Store” in All Categories, and Sort By Like to get the following results.
Step 2: create your own home page and interesting content
The vast majority of Facebook users use the platform for social purposes rather than direct shopping, so a merchant’s home page should create and publish content in a personalized way, attract users with interesting and readable content, and interact and connect with students.
It is understood that most Facebook users maintain at least one visit per day more than once, so businesses should ensure a certain push frequency.
If a user leaves a comment or asks a question, the merchant must respond immediately, because the viewer will soon lose interest. Regular push is conducive to maintaining the connection between the brand and the audience and maintaining the brand appeal.
Do this to see which homepages will attract users, or create a niche based on your analysis of your competitors’ ads, and then advertise.
Step 3: advertise
Use Ads Manager, an advertising marketing tool. After determining the target audience, merchants can start advertising conversion, generate clues, drive traffic. Ads Manager will help businesses create targets, select audiences, set budgets and schedule promotional tweets.
Step 4: set goals
Every campaign for facebook advertising needs to target marketing objectives, where we sell t-shirts and target Conversions. In order to test data in the early stage, the target can be selected as reach.
To optimize for transformations, you need to do at least 15–25 transformations per week. The minimum number of conversions gives Facebook enough data to get to know the people who are doing the conversions, make assumptions about the people who are most likely to do the conversions in the target audience, and then deliver your ads to more people. 15 to 25 conversions are a minimum. The 50–100 plus age range is ideal, and the more you switch, the better, because it gives Facebook more data.
Without sufficient data available, Facebook will not be able to understand the characteristics of the people it is transforming, and therefore will not be able to accurately optimize the placement of ads for this purpose. In this case, the AD may be limited when using conversion targets.
Using a “coverage” target allows an AD to reach as many people as possible within its target audience and budget constraints.
This goal can help target a smaller audience, even if you want them to visit your site, watch video, or convert on your site. Your first priority is to attract as many people as possible. In this case, you will choose to reach these other goals because, depending on the likely actions of the target audience, choosing one of the other goals may limit your potential coverage.
Step 5: define the audience
* core audience: target at specific Facebook audiences
Custom audience: visit the customers who have already purchased
* Lookalike audience: similar objects are simply aggregate users whose characteristics are similar to those of the selected source audience. Their match can be changed
The core on
Reach out to people in the city, community and country where you want to do business.
Select audiences according to age, gender, education, interpersonal relationship, position, etc. Facebook does not allow anyone to access customers based on personally identifiable information.
Choose the interests and hobbies of the people you want the ads to reach, from organic food to action movies.
Select people based on their previous purchases, equipment usage, and other activities.
Attract people associated with your Facebook page or campaign, or exclude them to find new audiences.
Custom audience groups allow you to target Facebook users based on the following criteria:
* customer profile (email address you uploaded)
* website traffic (assuming you have Facebook Pixel on your site)
* application activity (pretending not to exist)
Without a doubt, of the four possible sources of custom audiences, the most valuable are customer profiles and website visits.
Lookalike audience can help you reach a new audience similar to the already sold customers or website visitors, thus increasing your traffic. Lookalike audience can be created through home page visitors, Facebook pixels, and custom audience.
Generally, core audience is used in the initial stage of advertising creation to accumulate data, then Custom audience is used for secondary marketing, and Lookalike audience is used at a higher level to find similar audiences.
Step 6: set an advertising budget
A budget is a tool used to control expenses. Just as a bidding strategy can help you control the cost of a single effort, a budget can help you control the overall cost of your AD team (or AD series).
1) daily budget: the average amount you are willing to spend each day for an advertising group or series.
2) total budget: the amount you are willing to spend in the whole advertising group or advertising series.
Schedule, it is to point to choose time division to put in. Pay attention to choosing whether to schedule in the time zone of your AD account or to use the time zone of your audience.
Facebook offers two bidding strategies:
1) minimum bid cost: select this strategy, Facebook will as far as possible at the lowest cost for the single optimization of events, for the AD group to obtain the optimized events, at the same time at the end of the day or the entire AD group (or advertising series) on the stage to spend all the budget (depending on the budget types — daily budget or budget).
2) fee equilibrium bidding: when choosing this strategy, Facebook will try its best to make the average cost of a single optimization event close to the target cost you set while obtaining optimization events for you. This strategy applies only to AD campaigns that are targeted at potential customer development, application installation, conversion, or catalog promotion.
On the type
How you spend your budget depends on the type of AD you choose: uniform or accelerated.
Note: if you use a bid limit, you can only choose to accelerate the placement.
The above is a simple introduction to the preparation and delivery of the AD, as well as the use of tools such as bigspy. Learn more about facebook marketing.