1. Do – put yourself in the shoes or your target visitor.
You should get to know your audience and write your content with your visitors in mind. This is important for both your visitors and search engines. Make sure you keep the content relevant to keep your visitors engaged and entice them to come back. You should also ensure you include your keywords within your content, that way both the visitor and search engines are assured that your site is indeed what they are looking for.
2. Don’t – expect something for nothing.
For a website to be of any real benefit time and effort need to be part of the process. A 10 minute job may do more harm than good where company perception is concerned. If you have a poor website visitors will associate that feeling with your company, likewise on the other hand if your website is great then visitors may be more inclined to deal with your company. This doesn’t just come down to appearance of your site however, make sure you include all the relevant details including contact details, help sections if appropriate, and if your business requires good customer service make sure it’s in place.
3. Do – have simple and clear navigation.
Once a visitor has landed on your site you want to keep them onboard, so make sure they can use and locate the information they need. Avoid complicated menu systems that are not guaranteed to work on your visitor’s machines. Also avoid dead-end pages, ensure that your visitors can always return to a main page, whether this is the homepage or a sub section page – there’s nothing worse than feeling lost.
4. Don’t – use splash pages.
As the forefront or ‘shop window’ of your website you need to have a positive impact, but even though it may look pretty to have a splash page they don’t serve much purpose. Not only do you risk losing your visitor through potential loading times, confusion, or annoyance but you also limit the content a search engine has to index.
5. Do – keep Website Updated
This works well from both a visitor point of view and for SEO (search engine optimisation). For visitors having new content will give them more reason to return to your site, for search engines it lets them know that your website is currently active. Recommended ways of doing this include having a news section or starting up a blog.
6. Don’t – forget to ensure your pages validate.
With so many browsers, screen resolutions, operating systems etc. you should try to make sure your site will work in as many different situations as possible. Validation and accessibility checks as provided by W3C should be on your list of things to do to limit alienating potential visitors.
7. Do – make sure your pages load quickly.
By using well written code, optimized images and table-less code to name a few. Limiting your load times will in turn limit the number of visitors that leave through waiting times.
8. Don’t – forget to test your site extensively before it goes live.
Make sure there are no broken links, and if linking to external websites that the target page is still relevant and the owner has not changed the content.
9. Do – use stylesheets.
Keep all of your formatting out of your main pages to eliminate repetition, using an external stylesheet means you’ll only need to define styles once. Then if you need to change a style you’ll only need to update one file and not x number of pages. Your stylesheet is also the best place to reference any background/decorative images.
10. Don’t – stop looking for ways to improve your website.
As from web design company Dubai, Once a site has been put live it doesn’t mean the work stops there. Keep on top of your site to get the most out of it. Implement ongoing SEO to constantly improve rankings in search engines (or to maintain high rankings), add and keep your eye on analytics, look out for visitor trends and use these to your advantage.