The fight for high positions in search results is a constant race and the entire affordable seo company tries to use every possible asset. Therefore, in the long run, even those who work diligently and try to keep up to date with current knowledge are not able to match the specialists who deal with this daily. However, many actions are obvious to both and in each case positively affect the position of the site. Let’s look at some of them. For more details, take a look at Glamy SEO service
Search engine positioning today requires great attention to the website
Although currently the search engine algorithms analyze each page very thoroughly and the list of important aspects is very long, the issue of content on them is still one of the most important. Effective Website positioning – Google requires valuable, and thus useful and unique content. It is not worth making the task easier by copying the same texts to individual subpages, not to mention those that are located elsewhere on the web. It doesn’t matter if it’s an online store or a regular company website. If positioning in search engines is to affect, you need to sit down to write, in addition to keywords, previously analyzing the needs and interests of the expected reader. So you can just contact affordable SEO expert to do the work.
One of the phenomena typical of recent years, which we can not remain inactive, is the proliferation of mobile devices that provide convenient access to the network. Adaptation of the website to display on them has been a ranking factor for years, which is why Google’s website positioning must also take this into account. Let’s also take into account that the growing number of Internet users make purchases on phones! Be ready for their visit!
The algorithms of the largest search engine also value their time, so they reward those sites that load the fastest. If we make our potential customers wait too long, Google will be difficult to position pages.
However, there are more technical details, such as title and meta description tags. They are visible not only to robots, but also browsing the organic results of network users, so they need to be prepared with the same care as other content. Good structural data will help us fight good positions to help robots recognize the structure of the page and its content. Let’s not forget about ensuring security and implementing SSL.
Leave Google positioning to the professionals and they will take care of everything
The secret to Google’s great success was effectively ensuring the quality of results, which was done by analyzing the number of links leading to them. Obtaining them invariably to this day is one of the most important elements determining whether Google’s website positioning will be effective. However, you need to do it skillfully – only those from valuable sites will be helpful! At the same time, by conducting skillful content marketing, we can build trust in ourselves by creating interesting and helpful articles.
It is also worth taking care of business cards in social networks – they generate traffic on our content. Even if their existence does not directly affect the positioning of pages in search engines, so they are extremely useful. You can also get many ideas from affordable SEO consultant.
So, as we can see, several activities, including quite simple, we can, if you do not give your site significant advantages, then at least free it from the burden of hindering the positioning of the page in Google.
However, if we want to effectively fight our rivals, we need professional help. For example, we can spend a lot of time writing content, but most of it will be useful when a specialist who can outline the right strategy and determine good keywords starts working first. Similarly with many other tasks. Effective positioning of websites on Google requires both diligent work and extensive knowledge and experience. So spend some budget and contact any affordable SEO agency and they will help you in positioning your website in the top number.
Effective positioning – which SEO strategy should you choose?
What does effective website positioning mean? Is mean, having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of expressions – so-called long-tail positioning? In this article, I will try to present some, I hope, useful tips that will help you in choosing the right SEO strategy.
Not so long ago, website positioning in most cases consisted (in a simplified way) of:
on selecting several, not always appropriate phrases,
determining the price for the items,
cursory optimization (e.g. home page only),
mass automatic linking.
At present, this type of practice is less common. On the one hand, the nature of user queries is changing, who type in more and more advanced keywords, and on the other, Google introduces corrections in its search engine, which are designed to eliminate smaller sites from the index.
Caring for the quality of search results, the Mountain View giant systematically implements improvements in the mechanism and the appearance of the search results. Nice animals – Panda, Penguin, Koliber and Gołąb – help him with this – the most important Google algorithms are named. The first two are primarily responsible for the fight for valuable SERPs (Search Engine Results Position):
Google Panda – draws attention to the quality of content presented on the site,
Google Penguin – focuses on quality link popularity
The other two algorithms, on the other hand, meet the mentioned changes in search preferences:
Koliber – in short, it can be said that this algorithm is responsible for providing the answer to the query, and not limited to providing pages containing specific phrases,
Pigeon – deals mainly with local search results (maps, local services, etc.).
The above changes meant that each site should be selected in more individual methods.
The level of SEO advancement has increased, when planning effective and professional positioning, pay attention not only to a few phrases and their price but also to other elements that will determine the success of our activities:
- Keyword Selection
- Website optimization
- Link building
- Measuring the effectiveness of actions
1. Keyword selection:
As I mentioned before – selecting a few/several phrases and their positioning is not always a good solution. This tactic can and should be used for small pages, where the services or products that are offered can be defined by a small set of phrases.
The nature of our business is also important. If our business is a local activity in a specific area – the best are phrases related to the city (s), province (region). There is no point in positioning on nationwide phrases, because even if we receive a request for quotation, it will be difficult for us to make it, or offer an attractive price when we have to calculate its usually difficult route to the customer. Local positioning is also characterized by a different way of displaying results (the Pigeon algorithm mentioned), this type of SEO activities is described in another article.
Another type of websites are B2B websites characterized by very specialized products and services, and thus vocabulary. Without a thorough analysis, implementation in the client industry, SEO company is hard to choose the best keywords using only external tools. On the other hand, it happens very often that our clients suggest too detailed expressions. That is why together we need to find the “golden mean” and choose specialized expressions on the one hand, and on the other, those that (quite often) entered by our potential contractors.
For online stores, keywords can be categories, subcategories, products, manufacturer brands, and of course the main generic phrases.
A similar solution is recommended for positioning portals or thematic vortals, where each article, each category is potentially several keywords.
2. Website optimization
Similarly to the keyword selection process, page optimization is a personalized matter, depending on the nature of the page. In addition to the standard, fixed points of optimization recommendations, i.e. aspects such as meta tags, headers, site maps, etc., content plays a key role.
The requirements of Panda mentioned earlier mean that when positioning professionally, we should remember to implement a large amount of content that should be unique. Unique – that is, not found anywhere else on the web. While in the case of small websites or the b2b industry it should not be a problem, because everyone can describe their company, products or services in their own words, the owners of online stores or portals/vortals have a harder nut to crack.
For articles on portals, I recommend checking articles for duplicate content. There are quite a few free tools on the web for analyzing the originality of content.
However, when positioning online stores, you should be prepared for a lot of work on-site optimization, both from this technical side and the part regarding content. In addition to adjusting the basic, previously mentioned elements, it takes a lot of effort to ensure that the content is unique. This applies above all to product descriptions, which usually come from the manufacturer/distributor, so they are used in many websites at the same time and the structure of the website itself, which does not provide space for advanced category descriptions.
3. Link building
And in this aspect, individual solutions, i.e. the strategy of obtaining links is a must. When planning a link building strategy, you need to consider, among others:
- Domain Age
- Previous SEO activities
- Link analysis
- Google Analytics and Google Search Console analysis
- Phrase difficulty scale
- The nature of these phrases (e.g., “seasonal” keywords, local phrases)
Unfortunately, a full link acquisition plan cannot be worked out accurately at the beginning of positioning. You can outline the main assumptions at the start, but they should be corrected regularly. Useful tools to supervise the building of site popularity are primarily Google Search Console (former Google Webmaster Tools) and external services such as MajesticSEO or Ahrefs.
4. Measuring the effectiveness of actions
We get to the heart of effective positioning. As I mentioned at the beginning, high positions for several phrases do not always mean that we are dealing with professional website positioning. The position of the phrase is one and the benefits of it are the other. Always pay attention to at least two or three measures:
The above-mentioned items of phrases with the proviso that high places translate into
- Increase in website traffic
- And this move increases the interest in the offer, i.e. increase.
- number of visits to the contact page
- e-mail/telephone inquiries
- article views do
- several orders (in the case of e-commerce).
- Lifetime value, i.e. how many transactions we will make with the client not only after the first contact but throughout the entire cooperation.
Google has updated the graphics guidelines. What’s new in Image SEO?
In recent days, Google has released new tips for optimizing graphics. The guide has been enriched with issues related to user experience, as well as information on structured data, meta tags, and page loading speed. Content is also available in the Polish language version of Google support. We checked the recommendations in the Image SEO guide.
User experience comes first
Caring for UX(User experience) on websites was among the new tips. Google indicates that sites that put the user in the spotlight are more likely to be present in the image search engine. How to achieve it The internet giant advises that:
- publish only original images that enrich the website;
- place graphics that match the context of the content;
- give up important texts in the pictures;
- take care of the high quality of the sub page with the image;
- create websites with graphics adapted to mobile devices;
- organize the structure of image URLs.
Less-oriented website owners do not have to worry that one of the tips will seem too complicated to them. Each section in the document from Google additionally contains a synthetic explanation of why it is worth considering guidelines when publishing graphical content and how to take some optimization actions yourself.
Meta tags for the subpage with graphics
In the next section, the guide authors remind you of the essence of meta tags when describing a website – this time in the context of Google Images. In the graphic search engine next to the photo materials, descriptions appear in the form of a title and a fragment of text for a given subpage, so that the user can know the details before clicking on the image. If the website owner does not set Title and Description, the mechanism will automatically generate the content.
Rich Snippets in the image search engine
The microdata in the Google Graphics search engine allows distinguishing between types of displayed results. Also, thanks to them, the user not only sees that he is dealing, for example, with a product from the store but also its price and availability in the warehouse. Therefore, extended elements indicate important information about the content of a given subpage, contributing to the increase in website traffic.
The impact of graphics on the page speed of the site
In the next part of the guide, Google mobilizes site administrators to optimize loading speed and recommends its testing tool ( PageSpeed Insights ). The authors of the document emphasize how important graphics play in the case of page speed. Too large image sizes can significantly slow down the website, effectively discouraging visitors. How to prevent this? According to Google’s tips, it’s worth thinking about speeding up the process of opening a page with graphics by converting it to AMP format.
A guide from Google in the service of SEO
A set of new tips, like the previous version of the publication, also raises issues such as a proper description of the photo ( alt attribute, filename), anchor text and security. Among the new recommendations are also information about adult page markup (optimization under Safe Search) and the site map with images. All guidelines are intended to help website owners increase the visibility of content in Google Image Search and, as a result, achieve higher traffic to the site. So let’s check the materials published by industry experts.