The restaurant business, as you probably already know, it’s one of the most competitive businesses out there, especially in the online world.
Whether it’s PPC ads, social media marketing or even content marketing, you will see that there is a huge competition going on.
One of the best channels where restaurant business owners can leverage their marketing effort is SEO.
Here are the top 3 reasons why:
- According to the stats, 60% of consumers search for local cafes and restaurant online
- SEO can help you save a ton of money on your advertising. Once you achieve first-page ranking, customers will just keep on pouring in
- SEO helps you build trust and credibility. People perceive business that ranks well on search engines as a sign of trust
So are you ready to know the SEO tips for restaurant business and stand out from the crowd? If yes, let’s dive right in.
1. Determine Your Keywords Strategy
The first and foremost step is to come up with your restaurant keyword strategy. This is important because it lets you know what search terms people are looking for related to your business and prioritize them accordingly.
There are 2 types of restaurant search terms, i.e. Broad and specific niche keywords.
Broad search term includes any keywords that are related to your restaurant business in general. For example, “Restaurant in Atlanta”.
Specific niche search terms are keywords that are specific to your business. For instance, what type of cuisine you serve in your restaurant.
For example, “Thai restaurant in Atlanta”, “Chinese restaurant In San Diego”.
You can use free tools like Ubersuggest to research these terms. Then prioritize the keywords according to search volume and CPC (Cost-Per-Click), in descending order.
You can also grab some related terms to your main keywords, to expand your keyword list.
If your website is new, you would want to first focus on the niche-specific keywords more as they are easier to rank due to less competition. Having a combination of both the keyword type is essential to your restaurant SEO success.
2. Apply Some Basic On-Page SEO
On-Page SEO refers to any SEO process done on your restaurant website.
As far as the restaurant business is concerned, here are a couple of things you can do to better optimize your website:
Optimize title tags and meta descriptions
A title tag is an HTML element that is generally placed in the header part of your webpage. It is what is displayed in the search results like Google SERPs as the “blue link”.
A meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content.
Make sure you include your main keyword in both the title tag and meta description for search engines to understand what your page is all about.
Include your main keywords in the content
Sprinkle in your main keywords (that you got from step 1) naturally in the content that you want to rank for. Don’t forget the LSI keywords which can help you rank higher.
Use schema markup (structured data)
Schema markup is a form of micro-data that goes on your website that helps Google in understanding what your content is on a webpage. This also helps In displaying what we called as “rich snippets” in the search results.
For example, star reviews, recipes, etc.
To understand more about the restaurant structured data, check on the link here
In order to implement schema markup on your website, you need some advanced coding skills. If you’re using WordPress, you can use the free plugin like All-In-One Schema Rich Snippet which will let you set up schema without coding in under 5 minutes.
Otherwise, you may consider hire a web developer on platforms like Fiverr and Upwork.
Ensure your site is mobile-friendly
The majority of people use mobile devices to search for information online. By ensuring your restaurant website is mobile-optimized make sure you won’t miss out on the opportunity to convert.
Also, sites that are mobile-friendly tend to rank higher on Google, as it’s one of the important ranking factors.
SSL is a must
SSL certificate helps ensure that your website is secured. This is especially important if your site requires any transaction. For instance, online booking and payment.
Google also takes this factor into consideration in order to rank your site higher in search results.
Luckily, nowadays, an SSL certificate is a standard feature for the majority of web hosting packages and you don’t have to spend any extra money on it.
3. Off-Page SEO For Restaurant
Off-page optimization refers to any SEO strategy done outside your actual website. The 2 things to keep in mind are backlinks and social signals.
No doubt, backlinks are one of the most important SEO ranking factors. Building relevant backlinks to your restaurant website are crucial to your SEO success.
There are many ways you can build links. The most common one being guest posting, where you write content for other websites and get links in return.
However, make sure links you’re getting come from relevant content and sites. You wouldn’t want to get a link from a car insurance site, wouldn’t you? That looks completely unnatural and can get your site penalized.
There isn’t a confirmation that social signals are an SEO ranking factor. However, there’s a strong correlation between sites ranking on the first page and the number of shares, tweets, and likes on their social media profiles.
Nevertheless, setting up social media profiles for your restaurant business can be extremely important. This helps to reach out to your potential audiences and can definitely boost your brand.
The 2 most famous platforms for restaurants are Facebook and Instagram. Make sure you have all the necessary information about your restaurant present on these platforms and don’t forget to post the content regularly.
4. Local SEO Strategies If You’re Running A Local Restaurant
Besides following the SEO strategies above, if you’re running a local restaurant, there are definitely a couple of extra things you need to do.
Claim and optimize Google My Business (GMB)
Google My Business is by far the most important thing for any local businesses. This is because you get a chance to be featured on the Google pack featured listing as well as the Google Maps.
After you have claimed your GMB profile, you need to optimize it to rank higher. A couple of things you can do include:
- Upload high-quality images
- Fill in all the necessary details of your business
- List your business in the relevant categories
- Encourage reviews from customers
- Post content regularly using the Google Post feature
Add the restaurant business to relevant directories
Adding your business to relevant business directories like Yelp, Yellow Pages, and Trip Advisor helps build trust and credibility in search engines’ eyes.
This justifies that your business is real and legit. It can also help drive you some additional traffic to the website.
Maintain a consistent NAP (Name, Address, Phone Number)
Any inconsistency in your business information can lead to a lack of trust and can have a negative impact on your rankings.
Make sure you have the exact match of your business information, especially name, address and phone number in all of your listings.
You can use a free tool like Moz Local which helps check for any listing inconsistency on all the major directories.
If you find it difficult following the steps, you may want to hire a reputable local SEO agency to get the job done for you.
That’s all for the 4 SEO tips for restaurant to rank your business higher on Google and search engines.
Things to take away from this article is SEO takes time to see results and once you get the ball rolling, it’s worth it. The earlier you start, the better off your restaurant will be in the long run.
It’s also important to stick to the restaurant SEO plan and keep it optimized. Do let me know in the comment section if you see any improvement in the following steps above.