Brands these days concentrate more on reputation management. And it indeed is important to have control over your online presence and reputation to thrive during the time of competition. If you lack a solid plan, you may end up making mistakes that can affect your brand’s reputation and search engine rank.
When you plan your online reputation management campaign, there are a few mistakes that you must avoid. They are –
- Ignoring the Negative Reviews
Ignoring negative reviews is the worst mistake that you can make in 2020 while handling your reputation management. If your brand gets any negative reviews or feedback from clients, users, or any random person, reply to them. Offer them solutions, or ask them what can you do to make your service satisfactory.
Addressing their concern promptly can be beneficial in different ways. For starters with a more positive response, you can remove negative news articles from Google.
- Not Taking Care of Your Online Listing
Your online listing plays a huge role in reputation management. If you put inaccurate business information, that may put a negative impact on your clients’ psyche. You must put your correct business address, phone number, email id, and a website link. If any of the information you put turns out to be incorrect or wrong, your customer may write a negative review about your brand.
- Posting Positive Reviews that are Misleading or Fake
Some brands try to bury or remove negative news articles from Googleby posting fake positive reviews. That is one of the biggest mistakes that anyone can make. Posting such reviews can be a quick solution for the present. But it can turn out to be a recipe for disaster pretty soon. Customers nowadays are smart and can distinguish between real and fake reviews easily. If you repeatedly carry on the same, that will further tarnish your brand’s reputation.
- Not Monitoring Your Brand’s Online Reputation
If you do not monitor your online reputation can harm your business. All kinds of content, irrespective of whether it’s positive or negative, can go viral at any moment. It is important to keep an eye on what everyone, including your competition, is talking about your business online. Doing so will help you plan for any kind of crisis.
Type your business name in the search engine twice in every week to see what’s happening. You will also notice if your brand’s rank on search results.
- Being Inactive in Social Media
Once you have created a social media profile, it isn’t the end of everything. You have to maintain the same. Becoming inactive will have an adverse effect on your brand’s reputation. Post regular content on your profile, build a strong and interactive platform for your customers. It is important to engage with your clients regularly.
These are a few mistakes that you must avoid while maintaining your brand’s online reputation. Following the right protocol will always help you stay ahead of the competition and eventually rank higher on Google search engine.