An impactful and intriguing headline is just as important as the rest of the written content. It is the first part of the blog that is read and can ultimately decipher whether or not the reader will continue to read further on. The headline needs to be catchy, as well as, show the audience the outline of what the blog is about. The title and blog should work together and be perfectly paired to create one big, perfectly constructed piece of writing that is entertaining, informative and enjoyable to read.
The way a headline can be made even better is to ensure that the headline has been optimised for SEO. By writing a compelling and attention-grabbing headline, the audience will click through into the content, drawing traffic into the website and enhance the SEO efforts implemented within the content. But, it is often asked, how do you write headlines for SEO that are effective and well-performing?
To be able to increase the performance of content, we will be explaining how an SEO friendly headline can work with your SEO strategy, and just how to write SEO headlines.
One of the biggest features to implement into a headline is the use of keywords. In doing this, the content can benefit greatly.
By taking the time to conduct keyword research, it will become clear what sort of words searchers are using to find a webpage that may answer their question. This is what search engines look for within the content, and considering that the headline is the first section seen, there is no better way to ensure visibility than by featuring ranking keywords into the heading.
If keywords are being placed into the headline, they must be completely relevant to the topic. By featuring irrelevant keywords into your headline can see a spike in readers quickly bouncing off your page, leading to a higher bounce rate and a lower visibility within the SERPS.
While this process may seem to an outsider as rather easy, it does require thought and SEO management techniques, in order to be completed successfully for maximum effect.
Keep The Length To 8 Words
Our next step on how to write SEO headlines, is the length. Short and snappy headlines are the ones that are going to be read first. By writing a quick and clear title, you will see higher numbers of people clicking onto the page as they possess a clear understanding of what they are about to read. Fantastic for higher traffic potential.
It has been said by the Content Marketing Institute that headlines of a length of 8 words are the ones that perform the best, with a 21% higher clickthrough rate. Creating a headline made of 8 words maximum isn’t the most difficult task to conduct either, with the option to make them as short as the writer wishes. Shorter headlines are often snappier, come with more impact, to the point, and stand out among those that are long winded and tiring to read.
Keeping The Target Audience In Mind
When writing content, one of the biggest factors to always bear in mind, and that is the target audience. By writing with the audience in mind, then you can ensure that the content is written for maximum effect. Along with a higher conversion rate, you will notice that the content will have a higher response rate, this is because you are aware of exactly what the audience is looking for and likes.
This information can not only be implemented in the content body, but within the headline too.
For a headline to be SEO friendly, it should reflect what the target audience is looking for,
in a friendly and familiar language and tone. Then, with the hopes that the headline is clicked, the audience is likely to stick around and browse over the content, thanks to a successful and effective headline.
It may be tempting, to try and draw the potential readers in by offering a headline that promises them an exciting, stress-free, problem solving piece of content just to get traffic to the page. This will instead ultimately cause issues, by building up a heap of disappointed readers that will quickly leave your site feeling disappointed. In turn seeing a high bounce rate.
To get the most out of the headline, ensure the content does what it says it will do. Any promises made to the reader must be completed, allowing them to leave satisfied and willing to return if they have more related questions in the future.
Use Attractive Language
A headline highly determines the potential performance of an entire piece of writing, it is the one given chance to grab the reader’s interest before they are swayed by a competitor site. As an average, 8 out of 10 people will read a headline, but only 2 out of 10 of those will then click through and continue to read the rest of the content.
This is why the language chosen is imperative, to having an SEO friendly, useful headline to top the content being posted online. By using descriptive, powerful and even intellectual or emotional words, all work effectively in persuading a reader to continue through the rest of the piece of content.
Include The Use Of Numbers
An additional method can spin from the one suggested above, and that is to include the use of numbers within the headline. This is another aspect that will create a real promise to the readers. Ensuring them that there is going to be 10 points in the article or 5 great tips that the reader will be able to use in their life.
However, it should be said that promising the reader too high an amount, such as ‘80 reasons why’, then the audience will presume that the content may be rushed, and undescriptive, or long-winded, which could be something they do not want if they are looking for entertainment as well as an answer.
So, use numbers to draw the reader in, but be realistic with the points provided. Anything between 5 to even 20 is best, to offer both the shorter and longer options, but not over exaggerate either.
The above suggestions are only a handful of top tips on how to write SEO headlines. Although effective, by ensuring these points are followed, there are hopes that the content will not only be clicked upon, but will be enjoyed and read too. By following these suggestions and using them as a checklist, you can ensure that your titles have a lower bounce rate before converting and sending your reader to another area of the site.
Along with aiming for a high volume of traffic, a key aspect of crafting a quality, SEO friendly headline and that is its ability to entertain, educate and show the reader the questions and key points that will be answered within the blog.
By offering a headline that is sharp, to the point and uses well-performing keywords and language, there is no reason why it would not become SEO friendly, and be able to perform in a way that will benefit both the content and the website it sits within.
What do you think of our suggested points on how to write SEO headlines? Perhaps you too have some recommendations on how to put together an effective and well optimised headline? We would love to hear your thoughts.