Facebook Ads Strategy for E-Commerce Store

As the largest social media in the world at present, any marketing promotion will consider advertising on Facebook, especially on e-commerce sites. However, facebook marketing is a complicated thing. Many novices spend a lot of time and money on facebook, but there is no good result.

For e-commerce stores, facebook advertising needs to pay attention to strategies and methods, especially now that facebook advertising is becoming more and more mature, we need to study more competitors and new marketing strategies to obtain more clicks and profits.

What kind of facebook advertising strategies do successful e-commerce stores usually adopt?

Strategy 1:facebook advertising research

In the early stage of facebook advertisement release, the strategy to be implemented is to conduct detailed market research instead of blindly starting the advertisement. Everyone has his own thought blind spot, and various market research studies will make up for these deficiencies.

The first step is to get a detailed understanding of the competitors who have placed ads on Facebook in the same period of time, look at their successful ads, analyze the content, format, title, cta type of ads, and view user comments.

In addition to the basic information about facebook, you also need to know the price of the product in the competitor’s e-commerce store, the time of the advertisement, the user’s feedback, the country where the advertisement is placed, and the location of the advertisement.

Analysis of successful ads is for good experience, for example, I used a free ad spy tool for spy competitor’s facebook ads and got the following results.

Strategy 2: install Facebook Pixel

Before you start marketing facebook ads, be sure to install the Facebook Pixel code on your site to generate your own user data for improved conversion.

Facebook Pixel is a Javascript code, after installation code, Facebook will record every enter web users, tracking and analysis of user data, statistical users from what ads come in, calculate click-through rates and high campaign objectives, looking for a large-scale advertising audience, to calculate ROI, and some other detailed data, through the data analysis, accurate advertising.

Strategy 3:facebook branding

Brand awareness campaign

In the third stage, brand awareness, our goal is to connect people with the brand/product/service. Once they know the brand, they know who the company is, what they can buy from them, what its criteria are, and the benefits of investing in the product or service.

The first campaign focused on expanding the page to increase the number of targeted fans. “Targeted” refers to people who are genuinely interested in investing in related products or services.

For this type of AD series, I usually use a picture of the company or product with a copy to show the brand or company’s value and company characteristics. People who see ads are more likely to think, “wow, why haven’t I heard of this brand before?”

Strategy 4: data accumulation

In phase 4 Engagement, my goal is to build relationships with page followers. The goal is to receive likes, comments, shares, and questions about how to buy a product or service.

In engagement, I usually use video to immediately highlight the strengths, strengths and/or major strengths of a product or service.

Strategy 5: optimize data and improve conversion

Campaign objectives:conversions or purchase.

Phase 5, transformation, focus on selling the product to users who already know the product because they are fans of the page or have visited the e-commerce site several times before deciding to buy (reposition) it.

For this AD series, I used rotations to show the products I had to sell to show more products or use custom images at a glance.

Custom audience

Once you’ve built a credible audience, now is the best time to sell a product or service. Remember, you can’t sell to “cold listeners” on Facebook: if people don’t know you, they won’t buy anything from you. So focus on repositioning.

Show your AD to a “hot audience,” which means an audience that wants to buy from you. Who:

Has visited your website in the past 90 days.

Your purchase page has been visited within the last 30 days.

I watched nearly 50% of the video.

Has been purchased from you (or added to the shopping cart) in the past 90 days.

Repositioning on Facebook is really powerful for sales.

Lookalike Audience

You can also generate more sales for the e-commerce store by targeting ads to a “Lookalike audience.”

A similar audience is one that Facebook creates that is similar to the existing target audience that you’ve already addressed.

Similar audiences are worth a try because they allow you to target ads more precisely. The use of similar audiences also eliminates some of the guesswork that might be required to set an AD target. Since the right buyers often show similar trends, this helps boost click-through rates.

Strategy 6: multi-platform marketing promotion

After the success of Facebook advertising, the same strategy can be applied to Instagram to expand the new platform. Carry out multi-platform promotion.


The above is a common facebook advertising strategy used by e-commerce stores when conducting sales. Each of the six steps is very important. Facebook needs to carefully plan, analyze more data and spy competitors facebook ads before it can be successful.

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