When considering the idea of creating your presence online, traditionally, companies are committed to the creation of a website; however, it is true that in recent years, many businesses are betting on the creation of a blog that can forward information to the audience much more easily and quickly.
In reality, all of them are digital tools that can help us promote your business and thus get more customers and sales.
But which one is best for your business?
To answer this question, we need to understand what each of these tools can provide for our business.
What is a website?
“A website is a collection of web pages related and common to an Internet domain or subdomain on the World Wide Web within the Internet.”
In other words: It is the set of pages within the same web address.
For example, the web address (or domain) of your business is “www.agmus.com” and when people visit this address they find the pages of “home,” “who we are,” “services,” “products,” “contact us,” all of which when interlinked together form a website.
What is a blog?
A blog is a website that is characterized by the constant updating of its content through entries or articles that are normally organized by date (chronologically), categories, and tags that allow the user to easily navigate and find the content.
The word blog comes from the union of the words “WEB” (internet network) + “LOG” (which means entry) WEB + LOG = BLOG.
The entry can be a written article (text), audio (podcast), or a video (vlog = blog in video format).
Blogging has gained strength in recent years, mostly by internet surfers who like to find and consume articles, audios, or videos that entertain or educate them about the current happenings. That is why many businesses began to use blogs as part of their marketing strategy.
There are two reasons behind the popularity of blogs – The psychological factor and the technical factor.
Psychological factor: the principle of reciprocity
Delivering content to your potential customer generates trust and affinity, producing less friction at the time of sale.
This is based on the psychological principle of RECIPROCITY. (also known as one of the principles of persuasion [Cialdini]): “In social psychology, reciprocity is the social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construction, reciprocity means that, in response to friendly actions, people are often much friendlier and much more cooperative than the self-interest model predicts.”
– In other words: you will increase the chances of climbing the sales ladder if you are continually publishing information that helps your potential customers. The more you give, the more they respond positively.
Technical factor: search engine positioning
The second reason why businesses use a blog as part of their marketing strategy is that search engines like Google know that users can find relevant and helpful content in blogs.
We know that Google is interested in providing the user with relevant information, which is the reason why most Google advertising agencies are keen on delivering content that has keywords that are more likely to be searched.
Therefore, Google is more likely to show a blog or website that is more relevant to the user’s search query.
Example: A Google advertising agency will enforce a good content strategy before expanding its advertising efforts. An efficient SEO strategy is more likely to attract and get customers compared to if you go with just paid advertising.
What is better for a business? A website or a blog?
The answer: BOTH.
The combination of a website with static pages like “home,” “who we are,” “services,” “products,” “contact us,” PLUS a section that works as a blog is THE BEST TOOL you can have at your disposal.
If you have an online store, having a blog section within your site will help you get organic traffic from Google, which will, in return, increase sales. This is due to the fact that you are now providing your customers with viable information.
How to create a blog? How to create a website with a blog?
Fortunately, having a website and even better, a website with a blog is both easy and cheap.
You can simply go to the wordpress.com website and select a package for yourself, depending on the needs of your business. We recommend that you take consultation advice from a Google advertising agency since they’ll be able to brief you about all the information that isn’t available online.
Is it necessary to have a blog?
We recommend that you consider having not only a blog but also a content strategy before going live. We are sure that every business, no matter how “boring” your market area may seem, can generate useful content for your potential customers.
A content strategy will help you plan ahead while keeping your ideas organized. You should make an extra effort on the pages of your website, especially the pages the content your products or services.
Do not limit yourself when publishing an image or a short description. Make sure that you’re filling out each page with relevant information about your product or service since this will help convert your potential customer into a lead.
Apart from just publishing technical information on your website, you should also highlight the value proposition that you’re providing: How your product or service will improve the life of your customer. Make a section for FAQs or “frequently asked questions” and create a video showcasing the product, its advantages, and how to use it. The consumer will want to see images of the products, so a gallery would be very useful since it provides the user with the idea of how the product will look like in real life. MOST IMPORTANTLY: Do not forget to facilitate the purchase process to the fullest. This ensures easy checkouts and an increase in sales.
What do you need to have when starting a website and/or blog?
As we mentioned earlier, today, thanks to technological advances, it is very easy, fast, and economical to create your own website with a blog.
The 3 basic essentials you need to start your own website/blog are:
- The registration of your domain (web address).
- A hosting service.
- WordPress (An online content management system that allows you to create and manage your website with a blog.)
The important thing is that you do it with a professional provider, preferably a Google advertising agency
We do not recommend free services since they will not support you and will usually impose their ads on the pages of your website. Contact professional services for a smooth journey because, after all, the better the website, the more potential it will have to attract paying customers.