Search Engine Optimization (SEO) is an enduring process that requires continuous efforts. If you are not updating your site in advance, you are going to lose big. It requires making changes now that are certain to happen in the coming months or years. In this article, you are going to read about the changes that are bound to happen in 2020. In fact, experts and gurus are working on these changes right now.
We are not talking about steps and factors that you already know. Updating content, backlinks and guest postings are things in the past now. Instead, we are talking about Google update changes that may hit your site badly. Whether you are a freelancer or a Top SEO Agency in London, you need to know these factors.
Here are the 4 Google update changes that you should follow for 2020.
1. Be Ready for Voice Integration
Right now, voice search technology is used by 31% smartphone users across the globe. And it will be crucial with an SEO point of view in 2020. Google has come up with the stats that almost half the searches will be done through voice search. How’s that for a change?
We all know that it takes time to rank keywords and it’s not easy. Then there is the thought that you should have done it yesterday. So buckle up and start optimizing your site before the voice search truly arrives.
With the voice search in play, it’ll be hard to rank. It is surely going to take months to get results and more to find out suitable keywords. Even then only one search result will matter and if it’s not yours, you are out of the competition. Isn’t it easy to rank on Google with no competition than knocking somebody out?
2. Mobile First Index
Google started working on the ‘Mobile First Index’ in 2018 and now it’s going to be a major factor for SEO. Sites with better mobile version can easily rank above the competitors that have poor mobile UX. You can use the ‘Google Mobile-Friendly’ test to know whether your site is responsive to mobile users or not.
You can simply paste your website URL and the tool will show the result in detail. You will also get a full report on what you need to do to improve the view. Thus, you can enhance your site ranking and get ready for the 2020 SEO changes. Also, pay attention to the following points for more mobile-friendly content:
- Shorter Paragraphs with possibly 2/3 sentences.
- Use headers often as it improves user experience. Try to bring a new idea after two or three paragraphs.
- Bullets and Numbers can engage more viewers. It is better to break up a chunk of content in bullets.
3. Site Speed
Website speed will remain a key element to rank the site as a user experience factor. This applies to both web and mobile versions of a website. It’s not about the homepage only but every single page. Users love to find fast results and if yours fail to load quickly, visitors will leave. As per Google, the loading speed of a site has a direct link with the bounce rate.
For a loading time of 1 to 3 seconds, the bounce rate is 32%. The probability increases drastically to 90% as the loading time goes from 1 to 5 seconds. For a load time of 1 to 10 seconds, the bounce rate increases to 123%. In the era of sped and technology, anything that takes more than 3 seconds gives a sensation of infinity.
An easy way to find out website speed is through ‘Google’s Page Speed Test’. You can get a detailed report on factors that are inhibiting site speed. This can help you enhance the load speed by adhering to the recommendations.
4. Cyber Security Practices
Data privacy and cyber security updates have become must follow practices. It’s in your own interest to adhere to these if your site is linked with EU clients by any means. Europe Union has a serious General Data Protection Regulation (GDPR). This means that transferring personal data of an individual outside the EU, you may have to face legal actions.
Canada also has a similar law known as the Personal Information Protection and Electronic Documents Act (PIPEDA). This act bounds companies to report any cyber breach that may include private data. Although cyber security has nothing to do with SEO however, Google look sites positively that have SSL. Hence, the sites that have not moved from ‘http’ to ‘https’ may take a hit in 2020.
So if you are confident that you are going to rock in 2020, you better think again. Revise your SEO strategy in case you have missed these 4 important updates. These factors can help you improve your site rank and SEO. Take a competitive edge over your competition and start working before it’s too late.